After make a word , use the poly effect to make the word become particle . then you can adjust the keyframe for that.
for this scene, i using an arc spine and the effector spine. then i just play with the offset, start, end or the coord.
to use the camera. You can adjust the keyframe of the camera to achieve what you want , same as the light.
to make the card crash, we need to make the card become a rigid body. but before this, you need to set a keyframe for the collision.
Then, you need to adjust the collision, mode and the dynamic to make the card crash.