tracking

there is a few way to track.the first way is using track motion.

 go to the animation there and choose track motion.

 create a null and rename it.edit the tracking data to the null object.

 type out the word or design it.

 link the word to the null object and done.

 the second way is using 3d tracker. is also above the track motion. so use it and will help you to analyze the footage.

 then solve the camera

then just find the point that consistent in the whole footage . try to find the point between 2 point.